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Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits.
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This informative resource explores a top-tier unifying tool and outlines how its implementation can greatly enhance your network's overall function.
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In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
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In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
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This infographic illustrates the necessity of integration between business and IT, as well as the fundamental disagreements that exist between the two groups.
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In this white paper, get an overview of mobile systems, or "systems of interaction", including the business and technological challenges, as well as how these systems impact the application lifecycle.
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This resource describes the lessons that real-world organizations have learned from their journey to the cloud, and explores how the cloud can cure common business pain points.
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This expert guide addresses the ideal BPM platform capabilities for today's organizations to meet the disparate needs of both technical departments and the line of business.
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SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
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This brief resource introduces an open source software platform that includes Hadoop components for distributed processing and big data management.
